Cookie policy

This website https://colchesterorthodontics.co.uk/ uses cookies to collect information. This Cookie Policy explains what cookies are and how we use them to provide the best experience for you. By using our website, you agree that we may use cookies according to this policy.

What are Cookies?

Cookies are text files with a small amount of data placed on your computer browser, to collect standard Internet log information and visitor behaviour information in an anonymous form. Cookies can memorise information about your visit to the website and this is then used on your next visit to make it more relevant and useful for you.

When you visit our website, we deploy cookies to provide an online service suited to the type of device you are using. They also collect information on your preferences and how you use the site to create statistical analysis.

Classification Information

Cookies fall into two general categories:

  • Technical cookies: essential for the website to function correctly and for a user to properly navigate it.
  • Profiling cookies: used to track user navigation and create a profile which can be used to send promotional material based on their preferences.

This website uses technical cookies and in particular the following classifications:

  • Session cookies, which are deleted when a user closes the browser window
  • Persistent cookies, which remain in the browser’s memory for a certain amount of time. They typically remember settings and preferences that have previously been saved
  • Proprietary cookies, which are created and managed directly by the operator of the website the user is browsing
  • Third-party cookies, which are created and managed by parties other than the website operator
  • Session, persistent and proprietary cookies are needed to navigate the site and create a seamless user experience
  • Third-party cookies are used to send information to Google Analytics for statistical analysis on an aggregated, anonymous basis. Use of these cookies allows us to analyse how visitors access and use the website, in purely statistical form. You are able to opt-out and prevent Google from collecting data through cookies by installing a plug-in https://tools.google.com/dlpage/gaoptout.

Specific Categorisation of Cookies Used

  • Necessary cookies These are essential for the site to operate correctly and provide the services you require when visiting the site. They allow the basic features of the site, such as navigation and maintaining security and privacy.
  • Preference cookies These enable a website to remember information that changes how a website looks or behaves for a user, such as preferred language or region.
  • Performance cookies These collect and report anonymous data to help website operators understand how visitors interact with their site.
  • Marketing/Targeting cookies These are used to provide content that best suits an individual user and their interests, making messages and advertisements more relevant and personalised.

What types of cookies do we use?

Strictly Necessary

Cookie name ProviderType ExpiryDescription
cookieConsent https://colchesterorthodontics.co.uk/ Proprietary6 months This cookie stores the user’s cookie consent state for the current domain.
ARRAffinitySameSite azure.microsoft.com Third-party Session When using Microsoft Azure as a hosting platform and enabling load balancing, this cookie ensures that requests from one visitor browsing session are always handled by the same server in the cluster.

Performance

Cookie name Provider Type Expiry Description
_ga https://colchesterorthodontics.co.uk/ Third-party 2 years This cookie name is associated with Google Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
_gidhttps://colchesterorthodontics.co.uk/ Third-party1 day This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews.
_ga_XXXXXXXXXX https://colchesterorthodontics.co.uk/ Third-party 2 years This cookie is used by Google Analytics to persist session state.

Marketing/Targeting

Cookie name Provider Type Expiry Description
_p_hfp_client_id apps.elfsight.com Third-party 30 seconds Used to implement social platforms on the website. Tracks users anonymously and ensure views do not exceeded limit.
_gcl_au https://colchesterorthodontics.co.uk/ Third-party3 months Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
test_cookie doubleclick.net Third-party 15 minutes This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor’ browser supports cookies.
IDEdoubleclick.net Third-party 1 year This cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.
_fbp https://colchesterorthodontics.co.uk/ Proprietary 3 months Used by Meta to deliver a series of advertisement products such as real time bidding from third party advertisers.
frhttps://colchesterorthodontics.co.uk/ Proprietary3 monthsUsed by Facebook to follow your surfing behavior across other websites which have implemented a Facebook pixel or Facebook social plug-in.

Removing Cookies

The majority of popular web browsers automatically permit websites to use cookies on your device. However, most will allow you to refuse to accept, restrict or delete cookies. Methods of doing so vary from browser to browser.

Disabling cookies may affect your ability to use the site and make the most of all available services.

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